Foxtel Now (formerly Foxtel Play) is an Australian internet television service which offers subscriptions to over 50 live channels and hundreds of video on-demand titles. The service is owned by Foxtel, and officially launched on 11 August 2013 as Foxtel Play.
The service is available on internet connected devices such as computers, game consoles and selected smart TV's and Blu-ray players. In addition, Foxtel Now subscribers have access to Foxtel's Foxtel Go app for smart phones and tablets.
History
On 14 March 2013 at the Australian Subscription Television and Radio Association (ASTRA) conference, Foxtel CEO Patrick Delany announced that in August 2013 the company would launch a new service named Foxtel Play. The service is an internet television alternative to Foxtel's existing cable and satellite pay television service, allowing consumers to subscribe without a lock-in contract and access it via a range of internet compatible devices (as opposed to requiring a new iQ4 set-top box).[2]
The service launched on 30 July 2013, nearly two weeks ahead of its official launch of 11 August 2013. At launch, the service offered over 40 live channels and hundreds of