Fosters Freeze is an American chain of fast-food restaurants, primarily in California. Its first location, on La Brea Avenue in Inglewood, California, was opened by George Foster in 1946 and is still operating.
The chain's name refers to its soft-serve ice milk and milkshakes. Its marketing slogan is "California's Original Soft Serve."[5] Its mascot is Little Foster, a smiling ice cream cone.[6]
History
George Foster moved to California after World War II to open outlets for Dairy Queen, since he owned the development rights in the state. However, state laws protecting the dairy industry prevented the use of dairy in restaurant names. So instead, in 1946, Foster opened a restaurant named after himself, Foster’s Old Fashion Freeze.[7] (The apostrophe was later dropped.)