21st century
In the early 21st century, the company diversified through Ford Artists to represent talent in the hair, makeup and wardrobe industries. It has also promoted itself through its social media platform, which includes Ford Models Blog, Twitter, Facebook, and YouTube. Ford Models has also lent its name to an imprint of Random House books, which created a series of teen novels that served to try and glamorize working with the agency.[5]
In December 2000, Magnum Sports and Entertainment signed a letter of intent to acquire Ford Models, but the transaction fell through.[6]
In 2007, John Caplan was appointed Ford Models' chief executive officer.[7]
In December 2007, the Fords sold a stake of their to private equity firm Stone Tower Equity Partners.[8][9]
In 2009, the firm was renamed Altpoint Capital Partners in 2009.[10] Altpoint is operated by managing partner Gerald Banks, also known as Guerman Aliev,[11] and owned and funded by Russian oligarch Vladimir Potanin through his holding company Interros.[12]
In January 2011, Altpoint increased its stake in Ford Models to 93%.[13] Also in 2011, the company diversified into the art gallery business under the leadership of chairman Guerman Aliev.[14][15]
In May 2020, Ford Models Brasil purchased Ford Models from Altpoint amidst uncertainty related to covid-accelerated industry digitalization and the lack of a CEO at Ford Models for a number of months.[16][17] [18][19]
