Food Network programming
Food Network programming is divided into a daytime block known as "Food Network in the Kitchen" and a primetime lineup branded as "Food Network Nighttime". Generally, "In the Kitchen" is dedicated to instructional cooking programs, while "Nighttime" features food-related entertainment programs, such as cooking competitions, food-related travel shows, and reality shows. Promos identify "Food Network Nighttime" programming but not "In the Kitchen" daytime programming. Many of the channel's personalities routinely pull double-duty (or more) – hosting both daytime and nighttime programming – and the channel regularly offers specials which typically either follow its personalities on working vacations, or bring together a number of personalities for a themed cooking event. Food Network broadcasts on weekdays from 8:00 a.m. to 5:00 a.m. and weekends from 7:00 a.m. to 4:00 a.m. ET, with the rest of the day being taken by infomercials. The UK channel broadcasts from 6:00 a.m. to 3:00 a.m. (UK time GMT/BST as applicable) daily.
Mario Batali and Bobby Flay joined the network in 1995. In 1996, Erica Gruen, the network's CEO created Emeril Live!, which became the channel's signature series. Although Batali has moved on to other endeavors, Flay still appears regularly on many programs, including Iron Chef America, the channel's well-received remake of the original Japanese series. Iron Chef America's host, Alton Brown, gained a cult following for his Good Eats, which mixed science, cooking and off-beat humor. Later the network had a series entitled, "Ruggerio to Go" hosted by David Ruggerio.
In 2002, Food Network made an appeal to the home cook by adding Paula's Home Cooking, hosted by Paula Deen. Home Cooking focused mostly on Southern cuisine and comfort food. The show took overly complicated recipes and classic dishes and broke them down for the home cook. The show did increasingly well, and Deen revamped the show in a series called Paula's Best Dishes. In this series, friends and family members would join her in the kitchen and put a twist on classics and introduce new recipes. In June 2013, Food Network announced that they were not renewing Deen's contract due to publicity about her racial remarks revealed in a lawsuit brought on by a former worker.[12]
Also in 2002, Ina Garten's show Barefoot Contessa aired. Garten is well known for cookbooks, including The Barefoot Contessa Cookbook, Barefoot Contessa Family Style, and Barefoot Contessa in Paris. Garten was also mentored by Martha Stewart. Garten's show features her cooking for her husband or hosting friends at their home in The Hamptons, New York.[13] Barefoot Contessa typically has about one million viewers per episode, and has received some of the highest ratings for Food Network.
Currently, the channel's biggest cross-over stars are Rachael Ray and Paula Deen, who have both taken their cable following (primarily through the series 30 Minute Meals, $40 a Day, and Paula's Best Dishes) into a syndicated talk show and Positively Paula. Both Paula Deen and Rachael Ray also have merchandise lines of cookware, food products and pet lines.
Beginning in 2005, an annual reality contest, The Next Food Network Star, brought viewers to New York City to compete for their own show on the channel. Previous winners include Dan Smith and Steve McDonagh (Party Line with The Hearty Boys), Guy Fieri (Guy's Big Bite, Diners, Drive-Ins and Dives, Guy Off the Hook, Ultimate Recipe Showdown, Guy's Big Night, Guy's Family Feast, Guy's Grocery Games), Amy Finley (The Gourmet Next Door), Aaron McCargo, Jr. (Big Daddy's House),[14] Melissa d'Arabian (Ten Dollar Dinners), and Aarti Sequeira (Aarti Party).[15] For the 2010 season, production of The Next Food Network Star was relocated to Los Angeles. It has become the network's flagship show. For most of its 13-year run, season finales of the show have been followed by lead-out shows the network deems has great potential and will draw even more viewers. These consist of either premieres of new shows, season premieres of continuing shows, or episodes of continuing shows that are significant to the schedule. For instance, the most recent season finale of Star was followed by the season premiere of Beat Bobby Flay.
In December 2007, The New York Times business section published an article on the end of Emeril Lagasse's show Emeril Live, and quoted Brooke Johnson, the president, as saying that Lagasse "remains a valued member of the Food Network family". Derek Baine, senior analyst at the media research firm SNL Kagan, is reported to have commented, "It's not surprising that people move on... They pay almost nothing for the people as they are building their careers... That's been their strategy all along". The article also commented on the declining popularity of the Food Network whose daily ratings were reported had fallen "to an average of 544,000 people from 580,000 a year [earlier]". It noted, "More significant, its signature weekend block of instructional programs, known collectively as 'In the Kitchen,' has lost 15 percent of its audience in the last year, to 830,000 viewers on average. This had left the network owing refunds, known as 'make goods,' to advertisers." Erica Gruen, president and CEO of the Food Network from 1996 to 1998 who created Emeril Live during her tenure, was reported to have blamed the decline on increased competition, "There's all sorts of instructional cooking video on the Web". But it reported that, "Bob Tuschman, Food Network's senior vice president for programming and production, said the weekend ratings drop was 'nothing we haven't anticipated'. He said the network's ratings in that time period grew by double digits in each of the last four years, growth that could not be sustained." It also wrote, "About a year ago, the Food Network began aggressively trying to change that with new deals that were 'way more onerous' from the stars' point of view, said a person who has been affected by the changing strategy, by insisting on a stake in book deals and licensing ventures, and control over outside activities.[16]
