Flo is a fictional salesperson appearing in more than 1,000 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.[1][2][3]
Broadcast history
The character debuted in 2008 through several television advertisements and has since appeared in radio, print, and web banners. The fictional upbeat store employee of Progressive Corporation was created by copywriter John Park and art director Steve Reepmeyer,[4] at the Boston-based agency Arnold Worldwide.[5]