First Choice Haircutters is a Canadian hair salon company. The company originated with a single salon in London, Ontario, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by American hair salon conglomerate Regis Corporation in October 2000. Currently, it has over 400 locations throughout Canada and one in the United States (in Toledo, Ohio).[1] It is a franchise company, and experienced system-wide sales of nearly $3 billion in 2007.[1] First Choice Haircutters is a subsidiary of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts, Vidal Sassoon, Cost Cutters and SmartStyle.[2]