Family Movie Night was an umbrella series of made for TV films owned and sponsored by Procter & Gamble and Walmart.[1] The companies were inserting product placements within the films.[2] Flyover Studios,[2] P&G Productions and Telenext Media Inc. were also involved producing the films.[3] The films were aired via time buys and developed as back door pilots but none had gone to series.[4]
Background
Procter & Gamble has been in the original content business having been involved in creating and producing the soap opera