History
Fabrik was founded as a Web-based software company in August 2005 by former Maxtor executives Mike Cordano and Keyur Patel. Anaal Udaybabu designed a brand identity for on-the-web storage.[9][10][11][12][13] The following month, the company disclosed the completion of its series A funding of $4.1 million followed by $8 million in series B funding in July 2006 and $14.3 million in February 2007. Then in May 2007, the company received $24.9 million in funding, bringing the total to about $51.3 million in funding.[14][15]
In February 2006, Fabrik partnered with Maxtor (acquired by Seagate in 2005) to develop Maxtor Fusion, a network-attached storage (NAS) device built for organizing and sharing digital files, and in late 2006 the company launched myfabrik.com, which organized and stored digital media online.[16][17]
In February 2007, the company acquired the consumer business of SimpleTech, inheriting the SimpleTech product line of external hard drives for consumers and small businesses.[18]
In January 2008, Fabrik acquired G-Technology and inherited a suite of external hard drives for Mac, creative pro, photography and A/V markets, including FireWire eSATA, USB, SCSI and Fibre Channel storage products.[19][20][21]
Fabrik's acquisitions and the introduction of Joggle at the DEMO conference in January 2008 created four brands: SimpleTech, G-Technology, Joggle and Fabrik Ultimate Backup. SimpleTech and G-Technology products were still branded as such and maintained separate online website entities.[22][23][24][25][26]
On February 23, 2009, Hitachi Global Storage Technologies announced it agreed to acquire Fabrik.[27][28] At this point Fabrik revenue for the year (2009) was estimated at $350M to $400M range and growing 40% on yearly basis.
On April 6, 2009, Hitachi Global Storage Technologies completed the acquisition, which formed the core of Hitachi GST's new Branded Business division.[29]
Following the acquisition, the subsidiary was branded 'G-Technology by Hitachi'.
