FLIP burger boutique (stylized as FLIP) was an upscale full-service American restaurant based in Atlanta, Georgia. The company opened its restaurant in West Midtown, Atlanta in 2008. The restaurant was generally well received by food critics for its ambiance and food, though there had been criticism that the restaurant was "overdone". It had been credited as increasing competition among hamburger restaurants in Atlanta.
History
Barry Mills conceived the restaurant's concept as wanting to expand the definition of a what he thought was a hamburger.[1] He sought inspiration from the new growth of hamburger eateries in Los Angeles and New York City, yet disliked their approaches, thinking it would hinder innovation—being bound to a traditional diner-style burger.[2][3]
FLIP opened an outlet at The Summit in Birmingham, Alabama on December 19, 2010.[4]