Everlast Worldwide Incorporated is an American brand of sports equipment, focused on boxing, mixed martial arts and physical fitness, which markets its products worldwide. The company was founded in The Bronx and is currently based in Manhattan. In 2007, Everlast was acquired by the British retailing group Frasers Group.
Everlast manufactures a wide range of products for fight sports including boxing gloves, protective gear (head and body protectors, mouthguards, jockstraps, hand wraps), punching bags, punch mitts, boxing rings (and corner stools, canvas, ropes, corner cushions). The company also markets a clothing and footwear line including T-shirts, sleeveless shirts, hoodies, leggings, shorts, pants, compression garment, and sneakers.
History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast".[1]