The ERA - European Rental Association is a trade association representing the equipment rental sector in Europe.
History and Mission
ERA was set up in 2006 to promote and represent the equipment rental industry, which was largely overlooked and seen as an integral part of the construction industry itself. ERA represents over 5,000 rental companies in Europe, either directly or through its 15 rental association members (14 national associations and one international).
Its work focuses on 7 main areas:
- Promotion of the rental concept
- Technical issues and equipment
- Statistics on the European rental market
- Sustainability in the rental industry
- Harmonisation of national regulations in Europe
- Awareness of the challenges of the future of the rental industry
- Support for rental associations