Euromonitor International Ltd is a London-based market research company founded in 1972.[1][2]
The firm is well regarded, and its research database has been described as the "Cadillac of industry information sources",[3] but subscriptions have been described as too expensive for some institutions.[3]
History
The firm was founded by Robert Senior in 1972.[4] Trevor Fenwick joined in 1978.[5][6][7]
Euromonitor International's main product is Passport, a subscription-based database of market research. Much of the information on Passport is written by Euromonitor International's analysts, although it also includes information from various other sources.[8]
In 2014, the Queen's Award for Enterprise: International Trade (Export) was awarded to Euromonitor.[9][10]
See also
- Mintel
- Datamonitor
External links
- Official website
- This article began as a (s)lightly enhanced version of a Vietnamese-language machine translation, with English-language sourcing, including NYTimes and BBC.
References
- Chart of the Week: Coffee and tea around the world PEWresearch.org Pew Research Center, December 20, 2013^
- Sweets industry stands firm against sugar backlash - BBC News BBC.com BBC News, February 10, 2019^
- Joan Giglierano. Comparative Review of IBISWorld Global Industry Reports, Euromonitor Market Research Monitor, and Mintel Global Market Navigator The Charleston Advisor, 2011-10-01