Etro is a family-managed Italian luxury fashion house founded in 1968. It is primarily known for its paisley patterns, which the company began producing in 1981. In December 2025 the founding family sold its minority stake and completely exited the company.
History
Etro was founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company.[2][3][4] At the time of the company’s founding, Gimmo and his wife, Roberta, an antiques dealer, had assembled a collection of 300 antique shawls, which remains one of the largest private collections of its kind.[5] The paisley motif and its variations became a central element of Etro's design identity over the following decades.
The company's headquarters, located on Via Spartaco in Milan, was renovated in 1977.[6]