Eton AB is a Swedish manufacturer of luxury men's shirts. It was founded in 1928 by David and Annie Petterson in the small village of Gånghester in Sweden. Eton is now a global brand, being sold in more than 1,500 stores in over 50 countries, with flagship stores in Stockholm, Frankfurt, London and New York.[2]
History
Early history
During the 1920s, Annie Petterson started to sew dresses in the family kitchen. When the Great Depression forced her husband David to close down the family sawmill, he joined his wife's quickly growing business. The company was originally called Syfabriken Special (Specialized Sewing Factory).[3] With an increasing focus on men's shirts, the company soon changed its name to Skjortfabriken Special (Specialized Shirt Factory).[2]