Esure Group plc (stylised as esure) is an Internet and telephone based insurance company based in Reigate, Surrey, England. It also has offices in Manchester and Glasgow.
History
Esure was founded in 2000 by businessman Peter Wood, who also launched the Direct Line insurance company for the Royal Bank of Scotland.[2]
Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007. The adverts spawned the phrase, "Calm down dear, it's a commercial".[3]
In 2007, it was announced that Esure would replace E.ON as the sponsor of ITV National Weather bulletins. The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on 1 January 2008.[4]