The English Disco Lovers (EDL) was a Web movement, formed as a Google bombing campaign with the intention of replacing the far-right group The English Defence League as the top search engine result for "EDL".[1][2][3][4] The website has since been taken down.
History
The English Disco Lovers was formed on 18 September 2012[5] by four anonymous London-based friends, who were discussing the appropriation of the initials EDL from the English Defence League and "putting it to better use". Some time after that they wrote a manifesto expressing their aim to oust the existing EDL from the top of Google's and Facebook's search results, aiming to achieve this via search engine optimisation