Ella's Kitchen (Brands) Limited,[4] trading as Ella's Kitchen, is a company that makes organic baby and toddler food, sold in through retail and e-commerce internationally. Founded in 2004, the company was purchased by Hain Celestial Group in 2013.
History
Ella's Kitchen was started by Paul Lindley in 2004, naming the brand after his daughter Ella.[5] He left his job as managing director at Nickelodeon and launched the business with personal savings. The first store to launch the organic baby food was Sainsbury's in 2006.[6] Original advertising was done through Nickelodeon whom he offered a share of revenue in exchange for free advertising.[5]