Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[1]
Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[2]
History
Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers.