easyCinema was a cinema operation business in the easyGroup corporation.
History
Cinema
It opened its first cinema on 23 May 2003 when it took over the cinema facility at The Point, Milton Keynes from United Cinemas International.[1] In line with the yield management model operated by other operations in the easyGroup, it offered screenings from 20p if booked well in advance. The cinema initially struggled as major distributors were not prepared to release new films to the company using this revenue model. First run films later became available, but at fixed prices. The cinema began operations by choosing not to serve popcorn and drinks, to save on staffing costs.[2] The company subsequently reversed this policy. Towards the end of its life, the cinema site also housed an EasyInternetcafé and was a pick-up point for easyPizza. However, following a dispute over unpaid rent with the landlord, Odeon