Dzama (/ˈzɑːmə/) "Rhum" is the brand name for rums produced by Groupe Vidzar in Madagascar.[1]
History
Dzama Rhum was the idea of Lucien Fohine (half-Chinese, half-Malagasy) and his wife. They owned a grocery business and a scotch whiskey distribution company. After importing by the bottle, the Fohines took advantage of the economies of scale afforded by importing in barrels and bottling domestically. The resulting empty barrels found natural use in the aging of rum from the island of Nosy Be (off Madagascar's northwest coast) which he had found to bear the particular terroir influence of its volcanic soil and the surrounding plantations of aromatic plants such as vanilla, Ylang-Ylang, citrus, clove, pepper, wild pepper, and others. The minerals of this soil and the essential oils from the plants he knew to produce a rum that was impossible to duplicate naturally elsewhere.[2][3]
A variety of rum products were quickly added. Production was transferred to Antananarivo (the capital) when the success of the rums and the cost of transportation made it imperative by 1984.