The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries and trademarked for use in all parts of the world except Turkey, the United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of football, a drumming competition, or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a stop-motion puppet, or a CGI-animated character.
History
Mallory Duracell launched the Duracell Bunny campaign in 1973,[1] with the "Drumming Bunny" television advertisement, created by the Dancer Fitzgerald Sample advertising agency.[2] The ad depicted several pink toy bunnies drumming. By the end of the spot, only one was still running – that being the one powered by a Duracell alkaline battery. The advertisement claimed that Duracell batteries ran several times longer than other batteries, adding as a small footnote that it was being compared to older technology zinc-carbon batteries.[3]