Drybar is a California-based chain of salons that provides a hair styling service known as blowouts. The company was founded in 2010 by Alli Webb.[3]
History
In 2009, Alli Webb began a side business called Straight At Home, which provided an at-home hair experience.[4] As demand quickly outgrew the one-woman operation, Webb noticed a "huge hole" in her local market for a business that provided solely hair blowouts,[5] a concept that had already gained traction in larger cities such as New York City with brands like "Blo".[6] In 2010, along with her brother Michael Landau, Alli co-founded Drybar.[7]