Drivers Republic (also referred to as “DR”) was a web-based digital platform comprising a bespoke social community for drivers, an online magazine and a video channel. The title was privately owned and managed by British-based NewMedia Republic Limited. It ceased publication in August 2009 due to differences over the direction taken by its owners and the creative team that produced its magazine and video content. After closing down the original website, the Drivers Republic domain resurfaced in a new site called SkiddMark.
History
Drivers Republic was founded in March 2008 by Steve Davies together with Richard Meaden; a co-founder of Evo (magazine), Jethro Bovingdon; former deputy-Editor of Evo magazine and Chris Harris; former road test editor of Autocar magazine. They were soon joined by Neil Carey, formerly the designer at Evo magazine.[1]
Davies was the only non-journalist of the founding team, being a former management consultancy partner in KPMG Consulting and managing partner in Experian Integrated Marketing. It was during his time at Experian and working together with Hitwise that he gained a profile for advising businesses such as Yahoo, Microsoft