Los Angeles Apparel
In 2016, Charney founded Los Angeles Apparel. He opened its first factory in South Central Los Angeles, with aims of replicating the successes he experienced in the 1990s with supplying wholesale clothing. The origins are similar to those he deployed while expanding American Apparel.[39] When interviewed by Vice News regarding his new venture, Charney said, "my previous company had an effect on the culture of young adults ... I want to reconnect and do that again before I die".[40]
The company grew to over 350 staff during the second year of operation. During an interview with Bloomberg, Charney drew comparisons to the growth he experienced with American Apparel calling it the equivalent of "year eight". Charney expected the fashion line to grow to $20 million in revenue by 2018.[39]
Similar to American Apparel, the manufacturing of all Los Angeles Apparel garments are kept in the U.S. to maintain low lead times and offer better completion times than overseas competitors.[41]
Following the outbreak of the COVID-19 pandemic in the United States, Charney repurposed his business operations to help increased demand for PPE (Personal Protective Equipment).[42] According to the Los Angeles Times, Charney spotted shortages as early as February, and this is when his apparel company began to consider manufacturing face masks.[43]
Charney was interviewed in March 2020 by a number of media outlets, speaking about his desire to turn Los Angeles Apparel into a medical equipment manufacturer during the pandemic. Los Angeles Apparel then began manufacturing cloth facemasks and medical gowns at the facility in South Central. Charney told The New York Times that he aimed to create 300,000 masks and 50,000 gowns each week.[44] In an interview, Charney said he was "losing money on the venture," as he was giving many of them away.[45]
In 2020, public health officials ordered the shut-down of Los Angeles Apparel due to "flagrant violations of mandatory public health infection control orders."[33] 300 workers were infected with COVID-19 and 4 workers died before the factory was ordered to close.[46]
The company produces Yeezy, Kanye West's brand, of which Charney is CEO. West, a longtime friend of Charney, owns Yeezy.[47] Items include t-shirts, hoodies, windbreakers, trench coats, shorts, joggers, footwear, and socks.