Dotti is a chain of fashion stores in Australia and New Zealand, selling apparel and accessories. It was acquired by the Just Group in 2004.[1] It markets itself as a fast fashion brand.[2] Their target group is young female adults aged 18 to 28.
History
Dotti was founded by Raymond Levis and Linda Bowen in Sydney in 1981. The name "Dotti" may have been inspired by Linda's mother Dorothy, or Via Condotti, a street in Rome known for its fashion stores.[3]
In August 2004, the Just Group acquired Dotti for A$5 million.[4]
In December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs.[5]