Products
Dollar Shave Club offers three plans: "The Humble Twin" (two blades per razor, five razors per month, $4 per month), "The 4X" (four blades, four razors, $7) and "The Executive" (six blades, four razors, $10).[23] Each subscription comes with a compatible handle.
Most of the razor handles and blades are not made by Dollar Shave Club, but rather are re-sold Dorco products.[24][25]
The company also sells related accessories, such as shave butter,[26] wet wipes,[8] and moisturizer.[27]
In late 2012, the company launched its program in Canada and Australia.[28][29]
In 2015, the company expanded its product line to include hair care products, called "Boogie's".[30] The line includes hair gel, hair cream, hair paste, hair clay and hair fiber.[31]
In May 2015, the company began hiring writers and editors for a new website, Mel Magazine (stylized as MEL) which went online in late 2015. The website contains editorial content described by the company as "men's lifestyle topics".[32][33] While the site does not host sponsored content, its business model "relies upon being a branded publisher", according to Fast Company.[34]
In December 2015, Gillette brand owner Procter & Gamble filed a patent infringement lawsuit that claimed Dollar Shave Club used its patented formulas to manufacture copycat blades.[35][36]
In February 2018, the company launched in the United Kingdom.[37]
