Sale to News Corporation
Star TV's viewership across Asia increased over the years and it attracted advertisers, but the business was not turning a profit. The company was looking for an Anglophone partner for financial investments, along with additional English language programming and technical assistance. They were hoping to launch a pay-television system that would carry encrypted channels.[15]
On 1 May 1993, Pearson approached Star TV's owners, seeking a partnership, and was expected to invest up to GBP 100 million.[15] Pearson (which owned minor stake in British broadcasters BSkyB and Yorkshire-Tyne Tees Television at the time, and had just acquired Thames Television) was looking to expand its media business outside the UK, especially because the British laws at the time did not allow Pearson to expand more on UK television business.[16][17] Pearson was looking for 66% of the company, but the deal was reported to have required the Hong Kong side to remain active shareholders, causing the deal to fall through.[16][17] The initial negotiations with Rupert Murdoch were reported to have floundered after the Australian businessman demanded a controlling stake in the Hong Kong company.[15] On the same day, Murdoch's News Corporation purchased 63.6% of Star TV for $525 million US dollars, half in cash, half in News Corporation's ordinary shares, blocking offers from Pearson. The deal came after News Corporation failed to acquire 22% of TVB because of regulatory issues.[18][19][20] News Corporation acquired the remaining 36.4% for US$299 million in July 1995.[21][22] The Li family and Hutchison Whampoa would retain its shares in Hutchvision Hong Kong Limited, which uplinked Star TV's channels.[18][19][21][22] However, the plan was unsuccessful, with Star TV being forced to invest heavily into producing local shows for their Asian audience.[24] On 1 August 1993, following News Corporation's takeover, Julian Mounter resigned as Chief Executive of the company. Sam Chisholm (head of BSkyB at the time) became acting Chief Executive of News Corporation before he was formally appointed.[25][26][27]
On 26 July 1993, Star TV was purchased by Rupert Murdoch for US$525 million. This was Murdoch's most important acquisition since the debt-restructuring crisis in 1990. He also bought Hutchvision, Star TV's parent company.[28]
As of 1993, Star TV's channel line-up consisted of MTV Asia, BBC World Service Television, a sports channel, an English-language entertainment channel, and a Chinese-language entertainment channel. It also planned to launch a movie channel in Chinese and Hindi later the same year.[29] The Star TV network reached an estimate of 45 million viewers and was the only large satellite network to reach all of Asia.[28] On 1 September 1993, in a speech Murdoch made in London coinciding with the start of Sky Multichannels and relayed to associates in Los Angeles, New York, Hong Kong and Sydney, Murdoch announced a plan to combine his synergies around the world to create a global network of television channels, as well as a potential partnership with TVB, who at the time had the largest Mandarin-language television library in the world.[30]
In January 1994, James Griffiths resigned as a managing director, with Gary Davey becoming his successor.[31] With the controversial removal of BBC World Service Television from the company's satellite television offerings for Northeast Asia in mid-April 1994 (see below), Star TV replaced the BBC channel with two channels; English-language film channel Star Movies and Chinese-language film channel Star Chinese Movies. The decision was made while Star TV was considering the launch of a documentary and educational channel that two companies had a joint-venture in.[32]
In April 1994, Star TV formed a three-year partnership with Asia Television, made as Star TV struggled to be part of the Chinese-language programme battle with TVB. The joint-venture marked the beginning of their long-term cooperation. This agreement superseded the previous programme supply deal made in 1991. As part of the deal, Star TV acquired one-thousand hours annually of prime-time dramas and special programming dubbed in Mandarin Chinese. ATV would also provided dubbing and other facilities for the Star TV Network. The joint-venture co-produced fewer than 40 hours of quality dramas per year, broadcast simultaneously, with ATV showing the original programming in Cantonese in the British Hong Kong territory, and Star TV showing them in Mandarin Chinese. In addition, Star TV operated the Chinese Channel in competition to TVB. Star TV would go on to purchase a library of more than 570 Chinese films from the Golden Harvest Group and announced a deal for the production of more than 50 films in the next three years by Media Asia Film.[33]
Star TV and Viacom (MTV) ended a partnership that supplied music television programming, so Star TV launched Channel V to replace the American brand. The Indian version launched on 23 May 1994, followed by 4 additional versions: Channel V International, Channel V Thailand, Channel V Korea, Channel V Japan. Versions in Mandarin Chinese, Vietnamese and Cantonese would later be added.[34] Star TV split its satellite signal to both northern and southern beams, resulting in a change for both operations. The northern beam included Prime Sports, Channel V, Star Plus, Star Movies and Star Chinese Channel, while the southern beam had Prime Sports, Channel V, Star Plus, BBC WSTV, Zee TV and Zee Cinema.[35] However, Star Sports' northern beam featured soccer and gymnastics, while the southern beam included cricket for Indian viewers.[36] After the purchase of a 49.9% stake in Zee TV in early 1994, the northern beam launched
Star TV channels were rebroadcast terrestrially in Brunei as of late 1994.[38] The network proposed an expansion to Malaysia in late 1994, with a spokesman stating it would be "a place to do business." This would mark the end of a feud between Malaysian and British media.[39] The network reached Indonesia in 1995 through an agreement with satellite provider Indovision. 15 channels were planned to launch in the second half of the year.[40] The viewership share of Star TV in Taiwan in 1995 was at 42%, attributed to the launch of Star Movies, which had many viewers in the country.[41]
Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-new AsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year.[42]
The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as STAR in 2001) in Hong Kong.
On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.[43]
On 30 March 1995, the satellite radio station Star Radio launched in Cantonese and Mandarin for North Asia, with additional English service for South Asia and the Middle East.[44]
In the summer of 1995, Star TV considered launching least thirty channels on the service when AsiaSat 2 was launched. The new channels let the Star TV Network further customize its services for other regions and cultures.[45]
In January 1996, Star TV formed a third-party joint-venture, Phoenix Satellite Television Corporation, offering three channels targeting Chinese viewers, Phoenix Chinese Channel, Star Sports, and Star Chinese Movies.[46] On 30 March 1996, at 7 pm Hong Kong Time, Star TV separated into Star Plus and Star Chinese Channel in certain areas.[47]
In 1997, Star TV launched the Star Select package of television channels aimed at viewers in the Middle East via Orbit (now OSN.) In 1998, Star TV and Metro-Goldwyn-Mayer were in discussion to launch a new MGM movie channel in India. Rathikant Basu also stated that the company was considering to launch four new regional channels spanning 4 languages:Bengali, Marathi, Gujarati and Punjabi.[48] In December 1998, Star TV Network's channels were supposed to be removed on Indovision due to a disagreement between the company and Indovision, however, a court later upheld Star TV's decision to not broadcast its channels across Indonesia.[49] During the same month, Star TV announced its partnership with Phoenix Satellite TV, and in cooperation with the European-based Chinese News and Entertainment, launched Phoenix Europe, a Mandarin-language channel that broadcast entertainment and news from Phoenix Television's libraries to European audiences in August of the same year.[50]
In May 1999, Star TV migrated its channels from AsiaSat 1 and 2 to AsiaSat 3S.[51]
By late-1999 to the early-2000s, Star TV used AsiaSat 3S and Palapa C2 to broadcast across Asia and the Middle East in 53 countries, with an audience of up to 300 million viewers. At the time, programming consisted of Star Chinese Channel, Phoenix Chinese Channel, Star Plus, Star World, Channel V, ESPN, Star Sports, Star Movies, Star Chinese Movies, Phoenix Movies, Viva Cinema, Star News, Zee News, Zee Cinema, Zee TV, Fox News, Sky News and the National Geographic Channel.[52]
Indian operations alone were estimated to account for 55% of Star TV's revenues in Asia at the time.[53] On 15 January 2000, Star TV added Disney Channel to its line-up, who handled distribution and ad sales for the channel. This marked their second partnership with The Walt Disney Company, who also owned ESPN. On 1 July 2000, Zee TV ended partnership with Star TV. The Hong Kong-based company converted Star Plus to a Hindi entertainment channel, and introduced Star World as an English entertainment replacement for the region. In 2000, Star TV would heavily focus on their Chinese and Indian markets. In India, the conversion of Star Plus into a Hindi general entertainment channel was received well. The Indian version of Who Wants to be a Millionaire, Kaun Banega Crorepati, and the Hindi Soap Opera Kyunki Saas Bhi Kabhi Bahu Thi, surpassed their rivals — Zee TV and Sony Entertainment Television — in ratings to become the most watched channel in Asia.
On New Year's Day 2001, at midnight, the company was rebranded from Star TV to Star, reflecting the company's evolution from a television brand to a multi-service, multi-platform brand. In Chinese, the company referred itself as Xīngkōng Chuánméi instead of Wèixīng Diànshì. It also introduced a new set of logos. As of 2024, the 2001 logos are phased out from use by any Star TV channels since 2008, excluding Xing Kong, ANTV and tvOne's news programme Kabar.[54] Static Design (a broadcasting design arm of Static 2358, now-defunct) designed the company and the seven channels' identities.[55]
Star TV aired the high-definition programme Angel in 2006 in cooperation with Singaporean Mediacorp Studios. The show was scheduled to shoot 40 episodes, and was filmed in Taiwan. The show was aired on Star Chinese Channel in Taiwan and on Mediacorp in Singapore, with Star TV handling distribution and sales in other countries. In addition, Star Chinese Movies was announced to have invested in three high-definition films, to be produced by Derek Yee Tung-sing. Additionally, the National Geographic Channel produced around one thousand hours of high-definition programming commissioned for the Asian market (excluding Japan).[56]
