Discovery Kids is a children's educational brand owned by Warner Bros. Discovery. Starting as a television block within Discovery Channel, the brand expanded as a separate television channel in October 1996.[2] In 2002, the channel began airing a Saturday morning children's programming block on NBC, which ran from October 5, 2002, to September 2, 2006.[3]
Most of Discovery Kids' worldwide channels, as well as its website for children's activities and consumer products, have been either rebranded or shut down. Following the Warner Bros. Discovery merger in 2022, the brand was replaced by the standard Discovery brand for activities and consumer products. As of 2025, Discovery Kids-branded channels continue to broadcast in both India and Latin America. An unbranded morning programming block based on the Latin American channel (formerly branded as Discovery Kids) also airs in the United States on Discovery Familia.