Sales
In 2014, Denso's global sales were distributed as follows:
- Thermal systems: 30.4%
- Powertrain control systems: 35.0%
- Electronic systems: 15.3%
- Electric systems: 9.4%
- Electric motors: 7.0%
- Other automotive products: 1.4%
- Industrial systems, consumer products: 1.1%
- Other non-automotive products: 0.4%
Denso Wave
Denso Wave is a subsidiary that produces automatic identification products (barcode readers and related products), industrial robots, and programmable logic controllers.[14] They are noted for creating the two-dimensional QR code, are a member of the Japan Robot Association, and support the ORiN standard.
In 1992 Masahiro Hara, an engineer in the Research & Development department, was tasked with developing a new 2D code system to streamline the tracking of components used in the automotive industry. Traditional barcodes had limitations, including their low data capacity and sensitivity to damage, such as oil stains, which caused scanning errors. To overcome these challenges, Hara began researching and, in 1994, invented the QR code.
Inspired by the black-and-white patterns of the Japanese strategy game Go, the QR code can store 200 times more characters than a standard barcode and remains readable even if 30% of its surface is damaged, thanks to its error correction mechanism. Originally referred to as the "ND code" (for Nippon Denso), it was later renamed QR code, short for Quick Response, to emphasize its fast readability. The QR code was released under a free license, which allowed it to gain widespread adoption beyond the automotive sector, expanding into industries such as logistics, commerce, marketing, and healthcare.[15]
Denso International America
Denso International America is the American subsidiary of Denso.
In 1970, Denso Corporation decided to expand overseas from Kariya, Japan, to North America. DENSO Sales California, Inc., was founded in Hawthorne, California, in March 1971. The company was staffed with only 12 associates, four of them being Americans. The objective of DENSO Sales California was to promote their air conditioner systems as options in Japanese-made vehicles. In May 1975, Denso Corporation opened a sales division, Denso Sales, in Southfield, Michigan. In September 1975, Denso International America opened a service center in Cedar Falls, Iowa. This was opened due to an agricultural parts contract with John Deere that included starter motors and meters. Denso International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations.[16][17]
