Dennison Watch Co. is a British watchmaker headquartered in London, United Kingdom, founded by Aaron Lufkin Dennison in London in 1874[3] as Dennison Watch Case Company. A pioneer in horology, the company went dormant in 1967 and resumed watch production as of 2024.[4]
Known for their square designs and bright stones, that reearned the brand notoriety since 2024, Dennison was the first case maker for Rolex and Omega. As of 2025, the brand won the Challenge Watch Prize at the prestigious Grand Prix d'Horlogerie de Genève, in Geneva.
History
In about 1862, Aaron Dennison started a business making watch cases in Birmingham and supplied the London office of the Waltham Watch Company. In 1879, Alfred Wigley joined Aaron to form the firm of Dennison, Wigley & Company. Following Aaron Dennison’s death in 1895, his son Franklin became a partner in the firm. This very successful company continued until 1905 when it was renamed the Dennison Watch Case Company, and that company continued until 1967.