Dsquared²
The Dsquared² is an Italian brand and was launched in 1995.[5]
In 2000–01, Madonna commissioned the brothers to design over 150 pieces for her Drowned World Tour 2001 and "Don't Tell Me" music video.[5]
A runway show in 2005 ended with Christina Aguilera stripping male models of their clothes.[4] In September 2007, the Dsquared² fashion show in Milan featured Rihanna entering the stage in an American muscle car, followed by a runway walk.[6] In January 2010, the Dsquared² Autumn/Winter 2010 menswear show in Milan featured Bill Kaulitz descending from the ceiling in a caged elevator à la Rocky Horror Picture Show.[7] Bill Kaulitz opened and closed the Dsquared² Autumn/Winter 2010 menswear show in Milan.
In June 2007, the first Dsquared² flagship was opened in Milan's fashion district. Stores also opened in St. Moritz, Athens, Mykonos, Capri, Istanbul, Kyiv, Cannes, Singapore, Paris, Nicosia and Hong Kong. In March 2015, Dsquared² opened their first flagship store in London. This is the first stage of their major store redesign programme that will continue into the US at the end of 2015.[8][9] More recent Dsquared² store openings have included Miami, Doha, Los Angeles, New York, Baku, Rome, Istanbul, Prague and Madrid.[10]
In 2013, the Dsquared² brand had a brand turnover of about €200 million.[11] The brand generates most of its revenues through licensing deals.[5]
The brothers stage elaborate fashion shows to showcase their men's and women's apparel, footwear, fragrances, and cosmetics.[12] The brand's slogan is "Born in Canada, living in London, made in Italy".
Their designs have been worn by Britney Spears (2009 world tour The Circus Starring Britney Spears and Tokio Hotel's Welcome to Humanoid City tour), Madonna, Tokio Hotel's lead singer Bill Kaulitz, Justin Timberlake, Kendrick Lamar, Ricky Martin, Nicolas Cage, Lenny Kravitz, Fergie in the music video "Clumsy"[13] and The Black Eyed Peas' "I Gotta Feeling".[14]
Other projects
The twins have worked on side projects; they have appeared on America's Next Top Model and co-hosted their own show, Launch My Line.[1]
In 2006, the brothers were selected to design the new official uniforms for football team Juventus. In March 2008, the Catens signed an agreement to design sunglasses with Marcolin, an Italian sunglasses and eyeglasses manufacturer.[12] On May 11, 2021, they signed an agreement with Safilo Group S.p.A.
