Darlie (formerly Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Asian Markets. The company is headquartered in Taiwan with manufacturing facilities in Songshan District, Taipei.[1]
History
The brand was launched as Darkie in Shanghai in the 1930s.[2] Colgate-Palmolive acquired 50% equity in Hawley & Hazel in 1985. After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian countries, including Taiwan, China, Indonesia, Malaysia, Singapore, Vietnam and Thailand. Colgate-Palmolive announced the brand would not be sold outside of Asia.[3] Darkie experienced an increase in popularity and notoriety in 2004 after the toothpaste, along with other racist name brands, were featured in mock-advertisements contained in the mockumentary C.S.A.: The Confederate States of America