Alois Dallmayr, usually abbreviated to Dallmayr, is the largest delicatessen business in Europe and one of the best-known German coffee brands: The company has a history of over 300 years and is still in family ownership today. The corporate group has meanwhile been divided into four business units: "Delicatessen and Gastronomy" (which includes the Stammhaus (original store) in Munich, attracting around 2.8 million visitors per year),[1] "Party & Catering," "Coffee & Tea" and finally "Vending & Office" (i.e. the sale of drinks and snack vending machines).
History
The origins of the company can be traced back to the year 1700.[2] At this time, the Munich merchant Christian Reitter ran a business that is considered the direct precursor of the present company. Around 1870, the business came into the ownership of Alois Dallmayr, whose name the company still bears today. He sold the business to Therese and Anton Randlkofer in 1895. Under the management of Therese, a remarkable businesswoman for that time, the Stammhaus (original store) developed into one of the leading delicatessen houses in Europe, with no less than 15 royal purveyor titles. In 1933, Dallmayr's coffee era began: In this year, a coffee merchant from Bremen, Konrad Werner Wille, came to Munich and established a specialist coffee department in the "Delikatessenhaus Dallmayr" that still exists today, which has achieved international renown, amongst other things, due to the television advertisement for Dallmayr Prodomo. The coffee business developed so successfully that in 1985 it was established as a spin-off, the independent subsidiary Alois Dallmayr Kaffee OHG, which represents "Coffee & Tea," now the largest business unit in the company. The Nestlé corporate group acquired an interest in Alois Dallmayr Kaffee OHG to 50%; this was reduced to 25% in 2003.[3] In July 2015, it was agreed that the remaining coffee sector shares should be re-purchased from Nestlé by Alois Dallmayr KG, but that cooperation was to be continued in sales.[4]
The Dallmayr company today
Facts and figures
Today, the Alois Dallmayr company headquarters is located in Dienerstraße 14–15 in Munich’s old town. Florian Randlkofer and Wolfgang Wille both hold responsibility as personally liable shareholders of the parent company, Alois Dallmayr KG. The Dallmayr Group achieved a turnover of around €900 million for the fiscal year 2014, of which at least €500 million was generated in the "Coffee & Tea" business unit, €360 million in the "Vending & Office" business unit and €40 million in the "Delicatessen and Gastronomy" and "Party & Catering" business units.[4]
The company employs approximately 3,500 employees worldwide, around 2,000 of whom are located in Germany. Dallmayr produces approximately 57,000 tonnes of roast coffee annually at five locations in Germany (Munich, Berlin, Braunschweig, Bremen and Dortmund). The "Vending & Office" branch of the company operates in 14 countries throughout Europe and in the United Arab Emirates.
In December 2009, the Bundeskartellamt (Federal Cartel Office) imposed a fine on Dallmayr and other companies such as Melitta, Tchibo
Business units within the company today
Delicatessen and gastronomy
The Stammhaus (original store) in Munich
"Der Dallmayr", as the Stammhaus in Munich is known, is the largest delicatessen house in Europe. The store is divided into 19 specialist departments (e.g. coffee, pralines, wine, sausage & ham, fruit & vegetable, fish, cheese, bread, pasta, meat, cold & warm buffet, tea, etc.). Due to the television advertisement for the brand Prodomo, the coffee department is the best-known of the departments: Just as in the advertisement, the coffee is still weighed with beam scales today. In the centre of the shop is the Putten (cherubs) fountain, in which crayfish wait to be sold. To a large extent, the goods offered in the Stammhaus are self-produced: On the second floor, there is a production kitchen, in which 70 chefs create gourmet salads, dishes for the warm buffet and cream cakes. The wine department, in which wines in particular from France, Italy, Germany and Austria are sold, was re-designed in 2008. What Dallmayr cannot produce on-site for reasons of space – such as smoked salmon or chocolate – is produced in their own factories in and around Munich.[7] In Dallmayr's praline factory near Munich, more than 40 tonnes of handmade
See also
External links
References
- Luxusprodukte: Was Delikatessenhändler Dallmayr anders macht www.wiwo.de, retrieved 2015-10-05^
- Step by step to success www.dallmayr.com, retrieved 2015-10-05^
- History www.dallmayr.com, retrieved 2015-10-05^