United Kingdom
Daewoo first exported cars to Europe in the mid-1990s, with the Nexia and Espero forming the two-model line-up in Britain from January 1995. Daewoo was the first manufacturer to sell cars on the British market directly to customers rather than setting up a conventional dealer network, and the appeal of its cars was further enhanced by the following promotions:
There were two trim levels available. The base model was the GLi which was quite well-equipped at the time, including a 1.5 SOHC (8-valve) engine, 'GLi' emblems at the body wings and boot, single-bench folding rear seat, power steering, driver's airbag and ABS. Different style hubcaps and automatic transmission were an option. After, there was the GLXi which (equipment over GLi) had a 1.5 DOHC (16-valve) engine, 'GLXi' emblems at the body wings and boot, all-round electric windows and mirrors, hubcaps, central locking, rev counter and split-folding rear seats. Alloy wheels were optional only on the GLXi. The "base" model was available for large contracts, the biggest single sale being to NHS Scotland. All models got the same four-spoke steering wheel.
Most models received a 'TWIN CAM 8v' badge at the rear whilst those with automatic transmission had the 'AUTOMATIC' badge. The dealer plates had the writing 'DAEWOO' in a black background with the phone number, a black line going through either side with the number plate ID under the number plate.
When AA tested the Nexia 1.5 GLi in September 1995, they liked it due to its dealer satisfaction but criticized for being dull. In conclusion they said the Nexia is an ultra-sensible family car, with a hassle-free aftersales package and being good value for money.[26]
Despite making use of a design which was by then more than a decade old, the Nexia was one of the most popular budget family cars in Britain and helped Daewoo gain a 1% share of the new car market in 1996.[27][28] Also, air-conditioning became a free option in every Daewoo, even in the Nexia GLi 3-dr.[29][30] It was replaced there by the Lanos in the autumn of 1997, by which time some 40,000 examples had been sold.[31] Despite this, the Nexia was sold until December 1997.
- A low and fixed asking price
- 3 year/60,000 mile comprehensive warranty
- 3 years free servicing
- 3 years free AA membership (which also meant giving a free courtesy car if in an inconvenience)
- Free delivery plates
- One-year free road tax
- A free full tank of petrol
- 30-day peace-of-mind refund or exchange period
- A free 'N' plate replacement in August 1995[22]
- A free mobile phone.
Awards
At July 1997, Daewoo announced that the Nexia won the best-in-class award (beating its rivals) and the favourite model category (behind the BMW 5-Series) in the 1997 Cornhill Insurance Motor Test.[32]
Recalls
At 26 January 1996, Daewoo recalled all Nexia's since its introduction in April 1995 because of the wiring harness engine bay has been misrouted, which could have resulted in a chafing of the harness.[33]
Criticisms
The Nexia was criticized for using outdated Mk2 Vauxhall Astra mechanicals and styling hints making it dull to look at and drive for some people, especially the saloons as they were Belmont-based. In addition, its ABS control module was expensive to replace. As faulty ABS was cause for the car to fail the UK's MOT test, this could prompt owners to get rid of their Nexias. Also, it had a lot of electrical problems, and did not fare very well in reliability.[34]