DL1961 is a global premium denim brand that is carried in hundreds of stores.[1] The company uses renewable energy from solar panels for their factory operations.[2] According to the DL1961 CEO, Zahra Ahmed,[3] the brand is "centered around innovation and technology".[4]
History
The brand was founded in 2008 using XFIT LYCRA,[5] a fabric it has patented.[6] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed.