Digital Generation Systems, Inc., commonly referred to as DG, was the very first National, digital online service platform in the world. Invented expressly to deliver broadcast radio commercials over POTS lines, replacing the method of sending 5 inch reels of magnetic recording tape via FedEx air delivery to anywhere in North America. Upgraded parts and procedures were invented enabling the highest quality, uncompressed Dolby digital audio possible for clients in advertising, production and radio broadcast industries. DG was created for and used exclusively by ad agencies and production studios, ultimately delivering studio-quality audio ads daily to over ten-thousand broadcast radio stations, each ad being transmitted within an hour. A decade later, a new owner used a wider combination of advanced telecommunication systems for television, cable, network and print publishing destinations. On February 7, 2014, DG's TV advertising business was acquired by Extreme Reach, Inc. and its online advertising business was spun off into Sizmek, Inc.[1]
History
DG temporarily changed its handle to DG FastChannel when DG Systems and FastChannel Networks merged in 2006.[2]
DG Systems initially used POTS to distribute later adding web-based and satellite technology for advertising content distribution thereby all but eliminating the need for reel to reel audio tape and CDs for radio station spot distribution.