The Cupra Formentor is a compact crossover SUV (C-segment) manufactured by the Spanish car manufacturer SEAT under their Cupra performance-oriented sub-brand.[5] Marketed as a coupé SUV, it is the first car designed specifically for the sub-brand. The production version was revealed in March 2020, after its unveiling was postponed when the COVID-19 pandemic led to the cancellation of the 2020 Geneva Motor Show.[6] It was previewed as a near-production concept vehicle at the 2019 Geneva Motor Show.[7] It is named after the Formentor peninsula on the Spanish island of Mallorca.[8] Production of the Formentor started in late September 2020.