Crocodile International Pte Ltd. or simply Crocodile is a garments company based in Singapore.
History
Crocodile International was founded in 1947 in British Singapore by Tan Hian Tsin.[1] Tan is an immigrant from Swatow, China whose family has been involved in the garment trade including the manufacturing of knitting machines.[2]
Crocodile would open its first factory in British Hong Kong in 1953. By 2016, the fashion brand has 3,000 outlets in 14 countries.[3]
Brand image
The crocodile has been chosen to represent Crocodile International's branding for being a "very tough animal" with a long lifespan. This is connected to Tan's vision for the "long life of the company". The logo of Crocodile International features the reptile facing left.