Creative Management Associates (CMA) was an American talent booking agency. Co-founded by Freddie Fields and David Begelman, CMA was instrumental in the development of movie stars, prominent directors, and popular musicians.
CMA is credited with pioneering the movie "package", where the talent agency put their stars, directors, and writers together on a single project.[1] The agency was deeply involved with numerous blockbuster films, including Butch Cassidy and the Sundance Kid, American Graffiti, and Star Wars.
CMA was one of two agencies that formed International Creative Management in 1975.
History
CMA was founded as a boutique agency in 1960[1] by Fields and Begelman.[2][3]