From 1962 to 2016, Controladora Comercial Mexicana (currently Grupo LaComer) managed 10 store formats, among which were hypermarkets (Comercial Mexicana), megamarkets (MEGA), self-service warehouses (Bodega Comercial Mexicana), general and premium supermarkets (Sumesa, Fresko and City Market), rural supermarkets (Alprecio), warehouse clubs (Costco) and restaurants (California Restaurants and Beer Factory).
Due to the financial crisis that Controladora Comercial Mexicana went through in 2008, the company decided to gradually dispense with its formats, being Costco the first Comercial Mexicana format to be sold to its US counterpart in 2012, in which said price club entered to the Mexican market through a joint venture in 1991, in which on July 14, 2012, Controladora Comercial Mexicana sold the stake in Costco México to its United States subsidiary Costco Wholesale Corporation for 12,791 million Mexican pesos. Likewise, on August 21, 2014, Controladora Comercial Mexicana sold its Beer Factory and California restaurants to Grupo Gigante for 1,061 million Mexican pesos, which were converted into Toks.
In 2015, with the agreement to sell stores to Soriana, Controladora Comercial Mexicana becomes a subsidiary of Tiendas Soriana; however, it only kept 143 of the 155 stores purchased. However, the process of unification and merger will be staggered, beginning with the joint operation of campaigns, such as that of Julio Regalado. Controladora CM has most of the branches of the original company (143 branches), which operate in the formats Tienda Comercial Mexicana, Bodega Comercial, Mega Comercial and AlPrecio. Between 2016 and 2018, Soriana had the rights to use the original name and logo of "Comercial Mexicana", so the stores that use this badge are those that are managed by the company originally from Torreón and currently based in Monterrey. After this time, these stores were renamed to one of the formats managed by the chain.
As of January 4, 2016, the new company "La Comer" was born, successor to the original company founded in 1930, which intends to manage the four profitable formats of the company, identified as City Market, Fresko, Sumesa and the new entity, known as "La Comer".
Unlike the previous company, it will not offer massive discounts but exclusively in El Buen Fin and its new concept of season of offers, Temporada Naranja (national pulicitaria campaign, successor to Julio Regalado); In addition, the new store will no longer offer clothing or footwear in its new formats. Initially, the company started with 54 units.
