Club Disney was a regional children's play center concept operated by Disney Regional Entertainment. The indoor centers were designed for families with children under 10 with various play areas, snack bars and gift shops. The clubs were expected to change over time and to reflect the current Disney movie.
History
Disney Regional Entertainment was formed in 1996 to develop locally based entertainment concepts.[1] Soon after the purchase of Capital Cities/ABC Inc., Disney CEO Michael Eisner moved forward with his idea of having local entertainment based on Disney brands in metropolitan and suburban areas.[2] Several concepts were placed in the planning stage.[3]
Club Disney was the first to be launched, with birthday party reservations for its first location opening on January 15, 1997.[3] On February 21, 1997, its first location opened to the public at the Westlake Promenade in