Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.
Packaging and flavor varieties
- Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Val-U-Pak (in a pack of 30)
- Flavors
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Lemon Mint
- Green Lime Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan and Morocco)
- Cool Berry Mint
- Pink Grapefruit Mint
- Clorets Infinity
See also
Further reading
References
- Elliott, Stuart. The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient. The New York Times, April 28, 1994, retrieved February 22, 2013^
- 2000: Pfizer joins forces with Warner-Lambert retrieved 2023-07-14^