Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.[1][2] In April 2013, Kevin Cleary was named CEO, Rich Boragno CFO, and co-owners Erickson and Kit Crawford became co-chief visionary officers.[3] In 2018, Cleary left the company, and Erickson and Crawford became co-CEOs, positions they had held previously.
History
A baker and former mountain guide,[4] Erickson got the idea for his product in 1990 on a day-long, 175-mile bike ride, for which he packed Powerbars, the only energy bars on the market at that time.[5]