CleverTap is an American customer engagement and retention platform. Its platform allows B2C brands to send contextual and personalised messages to their customers. It was established in 2013 in San Francisco, California.[1]
History
CleverTap was founded as WizRocket in May 2013 by former Network18 colleagues Sunil Thomas, Suresh Kondamudi, and Anand Jain.[2] Its flagship product was privately launched in September 2015, followed by a public launch 3 months later. At the same time, the company renamed itself from WizRocket to CleverTap.[3]
In December 2021, former Freshworks chief revenue officer Sidharth Malik was appointed as Clevertap’s global CEO. Malik stepped down in July 2024 and co-founder Sunil Thomas took over and is currently the CEO and executive chairman.[4]