History
ClearSale was founded in 2001 by former Olympic athlete[9] Pedro Chiamulera.[2] In 2008, it partnered with Quova[10] to use Quova's internet geolocation data for ClearSale's fraud detection platform.
In 2016, 3.05% of the transactions analyzed were tried for fraud.[11] In April, Rand Internet Marketing partnered with Clearsale[12] to make ClearSale's fraud prevention accessible to Rand's clients. That same month, ClearSale expanded with the release of its software for U.S.-based e-commerce merchants.
The company launched an integrated behavioral biometric function for its fraud-protection software in August. It analyzes customer behavior to historical user behavior to determine the legitimacy of an order.[13][14]
Also in 2016, ClearSale released a map of fraud [15] to identify trends in fraud attempts in Brazilian e-commerce. The behavior analyses includes the time a customer spends on the website before purchasing, as short times on the website are a potential fraud indicator, along with other variables. The software processes approved orders within seconds and orders flagged for manual review can take 24 to 48 hours.[16]
It has released integration modules for Stripe, Zoey,[17][18] OpenCart, Volusion, Magento, BigCommerce, Shopify, PrestaShop, and WooCommerce.[19] In October 2017, ClearSale announced the addition of fraud detection for real-time applications such as games and distance learning courses.[20] ClearSale launched its Active Market Radar and Behavior Analytics in December 2017, which includes a fraud radar score calculation for clients.[21]
In October 2024, Experian agreed to acquire ClearSale for $350 million, pending regulatory approval in Brazil and hoping to complete the deal by the middle of the following year.[22] On April 2, 2025, Experian announced that it had completed the purchase of the Brazilian firm.[23]