Chunghwa is a Chinese cigarettes brand produced by the Shanghai Tobacco Group, a subsidiary of China Tobacco.[1][2] Chunghwa is marketed as a premium brand, the package design is a bright red color with the Tiananmen and its Huabiao pillars in gold on the front.[3] "Chunghwa", or Zhonghua (中华/中華), is one of the common names for China. As a result, advertisements usually use the name as a pun, though this practice has been controversial. For example, the slogan "Love Our Chunghwa" could also be translated as "Love Our China"[2] and could therefore be used as an advertisement.
The cigarettes smell like plums and are reported to have been the preferred cigarette brand of Mao Zedong.[3]