Jollibee (2000present)
Jollibee's acquisition of Chowking Food Corporation from its holding company, Antares Holdings, Inc., was completed in March 2000.[14][19] Rufino L. dela Rosa,[20] Jollibee's vice president, stated that the merger would cut down Chowking's supply, marketing and administrative expenses and maximize storage space, especially if new Chowking branches were built beside Jollibee's.[12] Analysts predicted Jollibee, which was experiencing weak third-quarter results and stock performance, would also benefit financially.[14]
Jollibee's chief financial officer of twelve years, dela Rosa was the one who successfully negotiated the stock swap with Kuan. Caktiong offered dela Rosa the role of Chowking's new CEO and president. Having run two businesses of his own, he accepted the offer. In 2000, Chowking's revenue rose to ₱2.4 billion from 1999's ₱2.08 billion.[13]
To simplify its corporate structure, Jollibee merged Chowking with fellow subsidiaries Greenwich Pizza and Baker Fresh Foods Philippines in 2006 and renamed it Fresh N' Famous Foods Inc. By then, Chowking had 342 stores in the Philippines.[21]
From 2006 to 2008, Chowking invested ₱270 million in a modernization program which redeveloped their Noodle Building and increased the automation for the food production lines of their two commissaries. Located in Muntinlupa, the commissaries also act as warehouses and distribution centers.[22]
In August 2010, Chowking was rebranded with a new logo and slogan: "Tikman ang Tagumpay" (lit. 'Taste Success').[23]
In December 2023, the Department of Labor and Employment in Davao City were prompted to inspect a local Chowking after one of their employees posted a viral TikTok.[24] In it, she said that she had go door-to-door looking for customers to meet her daily quota. She also had to pay her own transportation fares. Social media users criticized Chowking, with some claiming that this was not an isolated case.[25][26]
