Charmin is a brand of toilet paper that was launched in 1928. It is currently owned by Procter & Gamble.
History
The Charmin name was first created on April 19, 1928, by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957.[1] Charmin Ultra was originally called White Cloud until 1993.[2]
In 2008, P&G sold the European operations and product line to SCA, where it was renamed to Cushelle.[3]