Distribution
Charisma was initially manufactured and distributed in the United Kingdom via a licensing deal with Lee Gopthal's B&C Records, sharing the B&C catalogue series for both singles and albums, prior to B&C ceasing to release records on the B&C label, when it concentrated on marketing instead. In early 1972, B&C brokered a deal with Precision Tapes to manufacture and distribute Charisma's albums in tape format. From early 1970, Charisma's European distribution was handled by Phonogram Inc.
In the United States and Canada, Charisma recordings were initially licensed to other labels. These included ABC Records, along with subsidiaries, Impulse, Probe and Dunhill. Artists included Van der Graaf Generator and Genesis. Elektra Records in the US released records by Charisma artists Atomic Rooster, Audience, Lindisfarne and Jack the Lad.
In 1971, Charisma entered into a distribution agreement with Buddah Records and began to release albums on the Charisma label in the US. These included Pawn Hearts by Van der Graaf Generator and Nursery Cryme, Foxtrot and Genesis Live by Genesis. Atlantic Records also later released Charisma recordings in the United States from 1973 to 1974 including many Genesis titles.
In 1973, Atlantic stopped distributing Charisma in America; as a result, in the US Charisma's bands signed to various labels such as Mercury Records (Van der Graaf Generator) and Arista Records (Monty Python). Genesis records were released in the US under Atlantic's subsidiary label Atco Records from 1974 to 1976. In 1976, Charisma signed a new distribution deal in the UK with Polydor that lasted until 1980. In Canada, many Charisma releases were distributed by GRT and PolyGram Canada.[3]
Between 1980 and 1982, Charisma operated a subsidiary called Pre Records, who were devoted to new wave and reggae acts. Pre's roster included Scars, Prince Far I, Delta 5, Gregory Isaacs, the Monochrome Set and Congo Ashanti Roy, amongst others. Pre also licensed albums by the Residents and Tuxedomoon from the American label Ralph Records. In Europe, Pre's releases were issued on the Charisma label.[4][5]
