"Champagne" is a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
Plot
The advertisement opens in a delivery room, where a mother attempts to deliver a baby. However, the baby flies out of the mother into a window and begins hurtling through the atmosphere. Throughout the advertisement, the baby rapidly ages, eventually becoming an old man. In the same shot, the man dies. In the final shot of the advertisement, the dead old man lands in his own grave in a cemetery. Afterwards, the advertisement flashes the text "Life Is Short. Play More. Xbox."